International Advertising and Communication: Current Insights and Empirical Findings (Forschungsgruppe Konsum und Verhalten)
International Advertising and Communication: Current Insights and Empirical Findings (Forschungsgruppe Konsum und Verhalten) PDF, ePub eBook D0wnl0ad
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International AdvertisingFrom reader reviews:
Greg Little:
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